The September 2015 Burberry Prorsum Ready-to-Wear show wasn't just a fashion presentation; it was a meticulously crafted experience. The air crackled with anticipation as the lights dimmed in the Kensington Gardens marquee, the hush of the audience broken only by the soft murmur of expectation. Then, the strings swelled, the haunting vocals of Alison Moyet filled the space, and the show began. Her ethereal voice, performed live by a 32-piece orchestra, set a darkly romantic tone, perfectly complementing the collection's aesthetic. The first model emerged, shrouded in a dramatic head-to-toe ensemble, a visual representation of the collection's overarching theme – a sophisticated blend of romanticism and rebellion, classic tailoring with unexpected twists. This show, one of the last under the Prorsum label, remains a significant moment in Burberry's history, a poignant reflection on the brand's evolution and a testament to the creative vision of Christopher Bailey, then Chief Creative Officer.
The collection itself was a masterclass in contrasts. Bailey seamlessly juxtaposed delicate lace and sheer fabrics with robust military-inspired tailoring, creating a dynamic interplay of textures and silhouettes. The color palette was equally diverse, ranging from deep, rich jewel tones – emeralds, sapphires, and rubies – to muted earth tones and classic neutrals. The recurring motif of the oversized, statement-making coat showcased Burberry's expertise in outerwear, a hallmark of the brand since its inception. These coats, often embellished with intricate embroidery or bold prints, were powerful pieces that stood as individual statements within the broader collection. The show also featured a range of exquisitely crafted dresses, from flowing gowns to structured day dresses, all infused with the same sense of refined rebellion.
The music, the setting, and the clothes all worked in perfect harmony to create an unforgettable spectacle. Moyet's performance was not simply a soundtrack; it was an integral part of the narrative, amplifying the emotional depth of the collection. The choice of Kensington Gardens as the venue added another layer of sophistication, transforming the runway into a magical, almost ethereal space. This deliberate orchestration of elements highlighted Burberry's commitment to creating a holistic brand experience, extending beyond the garments themselves.
However, the 2016 Ready-to-Wear show wasn't just about the clothes; it marked a significant turning point in Burberry's branding strategy. The show served as a kind of swan song for the "Prorsum" label, a decision that sparked considerable discussion and speculation within the fashion industry. This leads us to explore the reasons behind Burberry's decision to abandon the Prorsum moniker, a move that has become a focal point of conversation surrounding the brand's history.
Why is Burberry Leaving Labels? Why Burberry Drops Prorsum?
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